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~person:"Castan, Björn"
~person:"Weihe, Kerstin"
~subject:"Advertising effects"
~subject:"Sponsoring"
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Weihe, Kerstin
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Erfolgskontrolle von Events und Sponsoring : Instrumente für die Evaluation ihrer Werbewirkung
Castan, Björn
-
2011
Persistent link: https://www.econbiz.de/10008798756
Saved in:
2
Event-Marketing und Event-Sponsoring : alternative Kommunikationsformen oder synonyme Bezeichnungen?
Weihe, Kerstin
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2009
),
pp. 329-347
Persistent link: https://www.econbiz.de/10003818373
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3
Erlebens- und Einstellungswirkungen von Marketing-Events : eine Analyse unter Berücksichtigung der Besonderheiten des Event-Marketing und Event-Sponsoring
Weihe, Kerstin
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003798713
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4
Towards a better understanding of the effects of event-marketing : an empirical study on the impact of marketing events on attitude towards the brand
Mau, Gunnar
;
Weihe, Kerstin
;
Silberer, Günter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 204-211)
.
2005
Persistent link: https://www.econbiz.de/10003353803
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