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~person:"Castillo, David"
~person:"Fassott, Georg"
~person:"Reinecke, Sven"
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Search: subject_exact:"Computer-assisted marketing"
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Computer-assisted marketing
8
IT-gestütztes Marketing
8
Kundenmanagement
3
Marketinginformationssystem
3
E-commerce
2
Electronic Commerce
2
Marketing
2
Marketing theory
2
Marketingtheorie
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Außendienst
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Balanced Scorecard
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Deutschland
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Germany
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Lieferantenmanagement
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Marktforschung
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Mobile Marketing
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Mobile marketing
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Online-Handel
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Organisationsstruktur
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Castillo, David
Fassott, Georg
Reinecke, Sven
Hippner, Hajo
19
Wilde, Klaus D.
18
Muther, Andreas
12
Link, Jörg
11
Becker, Jörg
6
Felden, Carsten
6
Van den Poel, Dirk
6
Belz, Christian
5
Diller, Hermann
5
Knackstedt, Ralf
5
Kridel, Donald J.
5
Peppers, Don
5
Rogers, Martha
5
Baker, Stephen
4
Casillas, Jorge
4
Decker, Reinhold
4
Fisher, Marshall L.
4
Hanssens, Dominique M.
4
Leußer, Wolfgang
4
Merzenich, Melanie
4
Meyer, Jörn-Axel
4
Oehler, Karsten
4
Sander, Stefan
4
Siskos, Yannis
4
Temme, Thorsten
4
Weiber, Rolf
4
Wölfel, Julia
4
Backhaus, Klaus
3
Biesel, Hartmut H.
3
Blattberg, Robert C.
3
Büttgen, Marion
3
Chen, Qimei
3
Coussement, Kristof
3
Dastani, Parsis
3
Drake, Perry D.
3
Drozdenko, Ronald G.
3
Eid, Riyad
3
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Thexis / Fachbericht für Marketing
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
1
Kaiserslauterer Schriftenreihe Marketing
1
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ECONIS (ZBW)
9
USB Cologne (EcoSocSci)
2
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Handbook of marketing information system
Castillo, David
;
Magnan, Shon
;
Kridel, Donald J.
-
2016
Persistent link: https://www.econbiz.de/10011515252
Saved in:
2
Handbook of marketing information system
Castillo, David
;
Magnan, Shon
;
Kridel, Donald J.
-
2016
Persistent link: https://www.econbiz.de/10011515253
Saved in:
3
Fundamentals of marketing information systems and analysis
Castillo, David
;
Magnan, Shon
;
Kridel, Donald J.
-
2016
Persistent link: https://www.econbiz.de/10011515258
Saved in:
4
Fundamentals of marketing information systems and anaysis
Kridel, Donald J.
;
Dolk, Daniel R.
;
Castillo, David
-
2016
Persistent link: https://www.econbiz.de/10011490539
Saved in:
5
Handbook of marketing information system
Kridel, Donald J.
;
Dolk, Daniel R.
;
Castillo, David
-
2016
Persistent link: https://www.econbiz.de/10011491457
Saved in:
6
Marketing Performance Measurement : Einsatz von Marketingkennzahlen und betriebswirtschaftlicher Erfolg
Reinecke, Sven
- In:
Die Unternehmung : Swiss journal of business research …
58
(
2004
)
3/4
,
pp. 241-260
Persistent link: https://www.econbiz.de/10002122145
Saved in:
7
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
Eggert, Andreas
(
contributor
);
Fassott, Georg
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001555268
Saved in:
8
Vertriebsinformationssysteme als Baustein des Electronic Commerce
Fassott, Georg
- In:
Electronic commerce : Herausforderungen, Anwendungen, …
,
(pp. 361-374)
.
1999
Persistent link: https://www.econbiz.de/10001366303
Saved in:
9
Schulungskonzept für die Einführung von Vertriebsinformationssystemen
Fassott, Georg
-
1998
Persistent link: https://www.econbiz.de/10004028619
Saved in:
10
Electronic Customer Care (ECC)
Muther, Andreas
;
Reinecke, Sven
;
Österle, Hubert
-
1997
Persistent link: https://www.econbiz.de/10004335696
Saved in:
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