//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Castonguay, Jessica"
~person:"Terlutter, Ralf"
~subject:"Kinder"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Segmentierung von Konsumenten"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Kinder
Children
5
Target group
5
Zielgruppe
5
Advertising
4
Advertising effects
4
Werbewirkung
4
Werbung
4
Body weight
3
Eating habit
3
Ernährungsverhalten
3
Food
3
Körpergewicht
3
Lebensmittel
3
Austria
2
Computerspiel
2
Fernsehwerbung
2
Gender
2
Geschlecht
2
Internet marketing
2
Obesity
2
Online-Marketing
2
Television advertising
2
Video game
2
Österreich
2
Brand image
1
Consumer behaviour
1
Ernährung
1
Gesundheitsrisiko
1
Health risk
1
Interactive media
1
Interaktive Medien
1
Jugendliche
1
Konsumentenverhalten
1
Markenimage
1
Nutrition
1
Personality psychology
1
Persönlichkeitspsychologie
1
Youth
1
bias
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
2
Book section
2
Language
All
English
5
Author
All
Castonguay, Jessica
Terlutter, Ralf
Bakir, Aysen
8
Hudders, Liselot
8
Buijzen, Moniek
7
Rozendaal, Esther
6
Reijmersdal, Eva A. van
5
Cauberghe, Veroline
4
De Jans, Steffi
4
Pelsmacker, Patrick de
4
Singh, Raghbir
4
Soni, Pavleen
4
Van de Sompel, Dieneke
4
An, Soontae
3
Carlson, Les
3
Cassia, Fabio
3
Elliott, Charlene
3
Kulczynski, Alicia
3
Nairn, Agnès
3
Nelson, Michelle R.
3
Nicolini, Valentina
3
Oates, Caroline
3
Rundle-Thiele, Sharyn
3
Stafford, Marla Royne
3
Vanwesenbeeck, Ini
3
Ahluwalia, Amardeep Kaur
2
Ali, Mazhar
2
Anjum, Munazzah Mehak
2
Auty, Susan
2
Baxter, Stacey
2
Baxter, Stacey M.
2
Blodgett, Jeffrey G.
2
Brucks, Merrie
2
Campbell, Margaret C.
2
Cauberghe, Verolien
2
Delen, M.
2
Deli-Gray, Zsuzsa
2
Dens, Nathalie
2
Effertz, Tobias
2
Evans, Nathaniel J.
2
more ...
less ...
Published in...
All
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Breaking new ground in theory and practice
1
Cutting edge international research
1
International journal of advertising : the quarterly review of marketing communications
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
You eat "like a girl" : gender differences in content and effects of food advertising depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
2
Adolescents' responses to cereal ads : an assessment of weight and gender
Castonguay, Jessica
;
Bakir, Aysen
;
Blodgett, Jeffrey G.
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
8
,
pp. 785-804
Persistent link: https://www.econbiz.de/10012243706
Saved in:
3
Development of TV advertising literacy in children : do physical appearance and eating habits matter?
Spielvogel, Julia
;
Terlutter, Ralf
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 343-368
Persistent link: https://www.econbiz.de/10009789461
Saved in:
4
Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 35-51)
.
2011
Persistent link: https://www.econbiz.de/10009380035
Saved in:
5
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->