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~person:"Cateora, Philip R."
~person:"Ghauri, Pervez N."
~subject:"Event study"
~subject:"Globalization"
~subject:"USA"
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Cateora, Philip R.
Ghauri, Pervez N.
Czinkota, Michael R.
13
Ronkainen, Ilkka A.
12
Cavusgil, S. Tamer
9
Laroche, Michel
9
Ball, Donald A.
7
Douglas, Susan P.
7
Manrai, Ajay K.
7
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6
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6
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6
Swoboda, Bernhard
6
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6
Geringer, John Michael
5
Keegan, Warren J.
5
Rajagopal
5
Riefler, Petra
5
Westjohn, Stanford A.
5
Zentes, Joachim
5
Cannon, Joseph P.
4
Coulter, Robin A.
4
Daniels, John Day
4
Diamantopoulos, Adamantios
4
Jain, Subhash C.
4
Javalgi, Rajshekhar G.
4
Koed Madsen, Tage
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Kotabe, Masaaki
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4
Mohammad Falahat
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Perreault, William D.
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4
Samli, A. Coskun
4
Steenkamp, Jan-Benedict E. M.
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Handbook on cross-cultural marketing
1
International business strategy : theory and practice
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
The Irwin series in marketing
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ECONIS (ZBW)
7
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1
Partnerships in cross-cultural marketing and retail internationalization : research propositions
Wang, Fatima
;
Ghauri, Pervez N.
- In:
Handbook on cross-cultural marketing
,
(pp. 133-151)
.
2020
Persistent link: https://www.econbiz.de/10013459495
Saved in:
2
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
3
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
4
Globalisierung : [neue Gobal Player, globale Vermarktung, Globalisierungskritik, globale Trends]
Powell, Sarah
;
Ghauri, Pervez N.
-
2010
Persistent link: https://www.econbiz.de/10008732389
Saved in:
5
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
6
International marketing
Cateora, Philip R.
-
1987
-
6. ed.
Persistent link: https://www.econbiz.de/10000739474
Saved in:
7
Strategic international marketing
Cateora, Philip R.
-
1985
Persistent link: https://www.econbiz.de/10000687103
Saved in:
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