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~person:"Cauberghe, Verolien"
~person:"Lehner, Franz"
~subject:"Interaktive Medien"
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Interaktive Medien
Interactive media
10
Fernsehwerbung
4
Television advertising
4
Advertising effects
3
Bespielte Medien
3
Pre-recorded media
3
Werbewirkung
3
Belgien
2
Belgium
2
E-Learning
2
E-learning
2
Fernsehprogramm
2
Television programme
2
Advertising
1
Analysis of variance
1
Brand image
1
Computerspiel
1
Digital broadcast
1
Digitaler Rundfunk
1
Gesundheitswesen
1
Health care system
1
Interaktives Video
1
Internet
1
Learning method
1
Lehrmaterial
1
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Markenimage
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Marketing theory
1
Marketingtheorie
1
Measurement
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Media effect
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Media usage
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Mediennutzung
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Medienwirkung
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Messung
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Nutzen
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Patienten
1
Patients
1
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Cauberghe, Verolien
Lehner, Franz
Bauer, Hans H.
7
Clement, Michel
6
Silberer, Günter
5
Beckert, Bernd
4
Dänzler, Stefanie
4
Gandal, Neil
4
Heun, Thomas
4
Michelis, Daniel
4
Pelsmacker, Patrick de
4
Bellman, Steven
3
Chiagouris, Larry
3
Diefenbach, Sarah
3
Friedrichsen, Mike
3
Hassenzahl, Marc
3
Kochhan, Christoph
3
Molleman, Lucas
3
Moutchnik, Alexander
3
Mäder, Ralf
3
Neumann, Marcus M.
3
Noort, Guda van
3
Pavlou, Paul A.
3
Pereira, Francis
3
Rodgers, Shelly
3
Sharma, Ravi S.
3
Tan, Margaret
3
Thorson, Esther
3
Voorveld, Hilde
3
Albers, Sönke
2
Anda, Béla
2
Arechar, Antonio
2
Beyer, Gilbert
2
Blunden-Willms, Margot
2
Brenner, Walter
2
Breugelmans, Els
2
Brooten, Lisa
2
Ceyp, Michael H.
2
Chapkovski, Philipp
2
Coffey, Amy Jo
2
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International journal of advertising : the quarterly review of marketing communications
2
Schriftenreihe Wirtschaftsinformatik : Diskussionsbeitrag ...
2
E-Learning 2010 : Aspekte der Betriebswirtschaftslehre und Informatik ; [Vorträge ; Teilkonferenz "E(lectronic)-Learning - Technologiebasiertes Lehren und Lernen" ; im Rahmen der 4. Multikonferenz Wirtschaftsinformatik vom 26. - 28. Februar 2008 (MKWI '08) an der Technischen Universität München in Garching]
1
HMD : Praxis der Wirtschaftsinformatik
1
Information systems and management in media and entertainment industries
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Passauer Diskussionspapiere
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
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ECONIS (ZBW)
10
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1
Zum Effekt von Wissensmedien in Lernszenarien - Auf dem Weg zum Task-Media Fit Model
Langbauer, Michael
;
Keller, Alexander
;
Lehner, Franz
-
2017
Persistent link: https://www.econbiz.de/10011783503
Saved in:
2
Determining the benefit of interactive videos in the health sector : validating a custom measurement instrument : complete research
Langbauer, Michael
;
Lehner, Franz
;
Amende, Nadine
- In:
Information systems and management in media and …
,
(pp. 319-339)
.
2016
Persistent link: https://www.econbiz.de/10011628539
Saved in:
3
Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
Saved in:
4
Interaktive Videos als neues Medium für das eLearning
Lehner, Franz
- In:
HMD : Praxis der Wirtschaftsinformatik
48
(
2011
)
277
,
pp. 51-62
Persistent link: https://www.econbiz.de/10008909664
Saved in:
5
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
6
Autorentool für interaktive Videos im E-Learning
Stephan, Andreas
;
Hölbling, Günther
;
Rabl, Tilmann
; …
- In:
E-Learning 2010 : Aspekte der Betriebswirtschaftslehre …
,
(pp. 139-150)
.
2010
Persistent link: https://www.econbiz.de/10003922384
Saved in:
7
The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
Saved in:
8
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
-
2010
Persistent link: https://www.econbiz.de/10008821769
Saved in:
9
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
10
Interaktives Video - ein Überblick über die Entwicklung, Technologien und Potentiale
Siegel, Beate
;
Müller, Christian
;
Lehner, Franz
-
2007
Persistent link: https://www.econbiz.de/10003466422
Saved in:
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