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~person:"Cauberghe, Veroline"
~person:"Gröne, Nicole"
~subject:"Zielgruppe"
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Zielgruppe
Internet marketing
8
Online-Marketing
8
Advertising
5
Werbung
5
Advertising effects
4
Target group
4
Werbewirkung
4
Children
3
Kinder
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Consumer behaviour
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Jugendliche
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Visual perception
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children
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(new) advertising formats
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Analphabetismus
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Austauschtheorie
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Beziehungsmarketing
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Brand image
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Cognition
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E-WOM
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E-commerce
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Early adolescents
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Electronic Commerce
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Eye tracking
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Fernsehwerbung
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Cauberghe, Veroline
Gröne, Nicole
Hudders, Liselot
5
Bauer, Christoph
4
Schertler, Walter
4
Buijzen, Moniek
3
De Jans, Steffi
3
Greve, Goetz
3
Hopf, Gregor
3
Pelsmacker, Patrick de
3
Rozendaal, Esther
3
Schumann, Jan Hendrik
3
Abou Nabout, Nadia
2
Acquisti, Alessandro
2
Ahmadi, Iman
2
Ansari, Sepita
2
Auler, Fabian
2
Baack, Daniel W.
2
Baack, Donald
2
Berke, Adam
2
Burguet, Roberto
2
Bušljeta Banks, Ivana
2
Deane, Jason K.
2
Deges, Frank
2
Evensen, Charlotte Bjørnhaug
2
Fischer, Mario
2
Fittkau, Susanne
2
Fladenhofer, Johannes
2
Foerderer, Jens
2
Frey, Albert Wesley
2
Försch, Steffen
2
Grether, Mark
2
Groene, Nicole
2
Haan, Evert de
2
Hackley, Christopher E.
2
Hamilton, Kathy
2
Harken, Sonja
2
Harms, Ann-Kathrin
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Haugen, Atle
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Hewer, Paul
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Harvard-Business-Manager : das Wissen der Besten
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
5
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1
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
2
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
3
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
4
Targeted advertising and consumer privacy concerns : experimental studies in an internet context
Gröne, Nicole
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009523420
Saved in:
5
Appell an das Gewissen
Gröne, Nicole
;
Wangenheim, Florian von
;
Rothstock, Karin
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
3
,
pp. 10-12
Persistent link: https://www.econbiz.de/10009513749
Saved in:
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