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~person:"Cauberghe, Veroline"
~person:"Harms, Ann-Kathrin"
~subject:"Zielgruppe"
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Zielgruppe
Internet marketing
8
Online-Marketing
8
Target group
5
Advertising
4
Advertising effects
4
Werbewirkung
4
Werbung
4
Children
3
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Social web
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children
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Analphabetismus
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Computerspiel
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E-WOM
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Cauberghe, Veroline
Harms, Ann-Kathrin
Hudders, Liselot
5
Bauer, Christoph
4
Schertler, Walter
4
Buijzen, Moniek
3
De Jans, Steffi
3
Greve, Goetz
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Hopf, Gregor
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Pelsmacker, Patrick de
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Rozendaal, Esther
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Schumann, Jan Hendrik
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Deges, Frank
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Evensen, Charlotte Bjørnhaug
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Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
1
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ECONIS (ZBW)
5
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1
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
2
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
3
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
4
Silver-Surfer : Profile, Nutzungsverhalten und -bedürfnisse
Fittkau, Susanne
;
Harms, Ann-Kathrin
- In:
Die Alten und das Netz : Angebote und Nutzung jenseits …
,
(pp. 52-69)
.
2012
Persistent link: https://www.econbiz.de/10009406194
Saved in:
5
Zielgruppe 60 plus : Entwicklung, Akzeptanz und Nutzung ausgewählter Felder aus Online, Social und Mobile Media
Fittkau, Susanne
;
Harms, Ann-Kathrin
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 223-242)
.
2011
Persistent link: https://www.econbiz.de/10009156584
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