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~person:"Cauberghe, Veroline"
~person:"Murray, Noel M."
~subject:"Illiteracy"
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
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Illiteracy
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Consumer behaviour
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advergames
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advertising literacy training session
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affective and cognitive advertising literacy
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Cauberghe, Veroline
Murray, Noel M.
Reinares-Lara, Eva
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International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
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ECONIS (ZBW)
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How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
2
Public policy relating to consumer comprehension of television commercials : a review and some empirical results
Murray, Noel M.
- In:
Journal of consumer policy : consumer issues in law, …
16
(
1993
)
2
,
pp. 145-170
Persistent link: https://www.econbiz.de/10001158161
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