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~person:"Cauberghe, Veroline"
~subject:"Advertising effects"
~subject:"Kinder"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Advertising effects
Kinder
Advertising
5
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Werbung
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5
Children
4
Werbewirkung
4
Consumer behaviour
3
Internet marketing
3
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Online-Marketing
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Analphabetismus
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Cognition
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Computerspiel
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Illiteracy
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Kognition
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Product Placement
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Product placement
2
Video game
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children
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(new) advertising formats
1
Advertising literacy training
1
Brand placement
1
Cognitive advertising literacy
1
Disclosure
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Early adolescents
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Eye tracking
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Cauberghe, Veroline
Bakir, Aysen
8
Hudders, Liselot
8
Buijzen, Moniek
7
Pelsmacker, Patrick de
6
Rozendaal, Esther
6
Reijmersdal, Eva A. van
5
De Jans, Steffi
4
Singh, Raghbir
4
Soni, Pavleen
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
An, Soontae
3
Carlson, Les
3
Cassia, Fabio
3
Cauberghe, Verolien
3
Dens, Nathalie
3
Elliott, Charlene
3
Galeotti, Andrea
3
Kulczynski, Alicia
3
Nelson, Michelle R.
3
Nicolini, Valentina
3
Oates, Caroline
3
Pepall, Lynne
3
Puntoni, Stefano
3
Reiff, Joseph
3
Rundle-Thiele, Sharyn
3
Russell, Cristel Antonia
3
Shin, Jiwoong
3
Stafford, Marla Royne
3
Terlutter, Ralf
3
Van de Sompel, Dieneke
3
Vanwesenbeeck, Ini
3
Yu, Jungju
3
Zhang, Kaifu
3
Zhong, Weijun
3
Ahluwalia, Amardeep Kaur
2
Ali, Mazhar
2
Anjum, Munazzah Mehak
2
Ascarza, Eva
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European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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1
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
2
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
3
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
4
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
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