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~person:"Cauberghe, Veroline"
~subject:"Kinder"
~subject:"Sponsored content"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Kinder
Sponsored content
Advertising
5
Target group
5
Werbung
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Advertising effects
4
Children
4
Werbewirkung
4
Consumer behaviour
3
Internet marketing
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Analphabetismus
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Product Placement
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Product placement
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children
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(new) advertising formats
1
Advertising literacy training
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Brand placement
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Early adolescents
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Cauberghe, Veroline
Bakir, Aysen
8
Hudders, Liselot
8
Buijzen, Moniek
7
Rozendaal, Esther
6
Reijmersdal, Eva A. van
5
De Jans, Steffi
4
Pelsmacker, Patrick de
4
Singh, Raghbir
4
Soni, Pavleen
4
Van de Sompel, Dieneke
4
An, Soontae
3
Carlson, Les
3
Cassia, Fabio
3
Elliott, Charlene
3
Kulczynski, Alicia
3
Nairn, Agnès
3
Nelson, Michelle R.
3
Nicolini, Valentina
3
Oates, Caroline
3
Rundle-Thiele, Sharyn
3
Stafford, Marla Royne
3
Terlutter, Ralf
3
Vanwesenbeeck, Ini
3
Ahluwalia, Amardeep Kaur
2
Ali, Mazhar
2
Anjum, Munazzah Mehak
2
Auty, Susan
2
Baxter, Stacey
2
Baxter, Stacey M.
2
Blodgett, Jeffrey G.
2
Brucks, Merrie
2
Campbell, Margaret C.
2
Castonguay, Jessica
2
Cauberghe, Verolien
2
Delen, M.
2
Deli-Gray, Zsuzsa
2
Dens, Nathalie
2
Effertz, Tobias
2
Evans, Nathaniel J.
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European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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1
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
2
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
3
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
4
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
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