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~person:"Cavaliere, Luigi Pio Leonardo"
~subject:"Brand"
~subject:"Markenführung"
~subject:"online buying intentions"
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Brand
Markenführung
online buying intentions
Brand image
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Brand management
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Consumer attitudes
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Consumer behaviour
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Konsumentenverhalten
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Luxury goods
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Luxusgüter
1
Markenartikel
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Narcissism
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Online retailing
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Online-Handel
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Thailand
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brand experience
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luxury purchase behaviour
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materialism
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theory of planned behaviour
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Cavaliere, Luigi Pio Leonardo
Dalli, Daniele
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Grappi, Silvia
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Kibos, Kiprop Eric
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Langat, Kipkirui Daniel
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Odunga, Mukoswi Robert
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Abu Bakar bin Abdul Hamid
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Hill, Nigel
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Management and information technology in the digital era : challenges and perspectives
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ECONIS (ZBW)
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Impact of brand experience, narcissism and materialism on luxury purchase behaviour mediated by online buying intentions
Chanyanan Somtawinpongsai
;
Abu Bakar bin Abdul Hamid
; …
- In:
Management and information technology in the digital …
,
(pp. 65-80)
.
2022
Persistent link: https://www.econbiz.de/10013442096
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