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~person:"Cavusgil, Erin"
~subject:"Performance-Messung"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Book section"
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Measurement of return on marketing investment : a conceptual framework and the future of marketing metrics
Seggie, Steven H.
;
Cavusgil, Erin
;
Phelan, Steven E.
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2009
Persistent link: https://www.econbiz.de/10003836721
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