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~person:"Cavusgil, S. Tamer"
~person:"Ertem, Pelin Sürücü"
~person:"Griffith, David A."
~subject:"Turkey"
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Turkey
International marketing
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Internationales Marketing
43
Multinationales Unternehmen
8
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USA
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8
Marketing management
6
Marketingmanagement
6
Standardisierung
5
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Internationaler Markteintritt
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4
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Advertising effects
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Export
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Cavusgil, S. Tamer
Ertem, Pelin Sürücü
Griffith, David A.
Bodur, Muzaffer
3
Aktas, Ramazan
2
Genis-Gruber, Ahu
2
Harcar, Talha
2
Kamasak, Rifat
2
Kara, Ali
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European journal of marketing : EJM
2
Journal of food products marketing
1
Journal of hospitality and tourism insights
1
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ECONIS (ZBW)
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1
Does a highly standardized international advertising campaign contribute to the enhancement of destination image? : evidence from Turkey
Uner, M. Mithat
;
Karatepe, Osman M.
;
Cavusgil, S. Tamer
; …
- In:
Journal of hospitality and tourism insights
6
(
2023
)
3
,
pp. 1169-1187
Persistent link: https://www.econbiz.de/10014364003
Saved in:
2
Should food manufacturers care about country-of-origin effect? : an experimental study based on chocolate tasting
Camgoz, Selin Metin
;
Ertem, Pelin Sürücü
- In:
Journal of food products marketing
14
(
2008
)
1
,
pp. 87-105
Persistent link: https://www.econbiz.de/10003766976
Saved in:
3
Doing business in emerging markets : entry and negotiation strategies
Cavusgil, S. Tamer
;
Ghauri, Pervez N.
;
Agarwal, Milind R.
-
2002
Persistent link: https://www.econbiz.de/10001665241
Saved in:
4
Marketing standardisation by multinationals in an emerging market
Ozsomer, Aysegul
- In:
European journal of marketing : EJM
25
(
1991
)
12
,
pp. 50-68
Persistent link: https://www.econbiz.de/10001122806
Saved in:
5
Export market research orientations of Turkish firms
Bodur, Muzaffer
- In:
European journal of marketing : EJM
19
(
1985
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10001071457
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