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~person:"Cegarra, Jean-Jack"
~subject:"Entrepreneurship approach"
~subject:"Marketing management"
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The complementary effect of quality management and
proactive
market orientation on radical product innovation under environmental uncertainty
El Manzani, Younès
;
Cegarra, Jean-Jack
- In:
International journal of technology management : IJTM
93
(
2023
)
1/2
,
pp. 1-35
Persistent link: https://www.econbiz.de/10014366910
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