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~person:"Chéron, Emmanuel"
~subject:"Brand image"
~subject:"Personality psychology"
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Brand image
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Cause-Related Marketing
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The journal of consumer marketing
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The effects of brankd-cause fit and campaign duration on consumer perception of cause-related marketing in Japan
Chéron, Emmanuel
;
Kohlbacher, Florian
;
Kusuma, Kaoru
- In:
The journal of consumer marketing
29
(
2012
)
5
,
pp. 357-368
Persistent link: https://www.econbiz.de/10009581990
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