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~person:"Chadwick, Simon"
~person:"Djolov, George G."
~type_genre:"Fallstudie"
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Releasing latent brand equity : the case of UEFA's Champions League
Chadwick, Simon
;
Holt, Matthew
- In:
The marketing review
8
(
2008
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10003720887
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The economics of competition : the race to monopoly
Djolov, George G.
-
2006
Persistent link: https://www.econbiz.de/10003053105
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