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~person:"Chadwick, Simon"
~person:"Greenwell, T. Christopher"
~person:"Spiegel, Mark"
~subject:"Brand management"
~subject:"Welt"
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Brand management
Welt
Sportmarketing
30
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Chadwick, Simon
Greenwell, T. Christopher
Spiegel, Mark
Kunkel, Thilo
13
Heere, Bob
10
Biscaia, Rui
9
Chanavat, Nicolas
8
Doyle, Jason P.
8
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6
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6
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5
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5
Nufer, Gerd
5
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5
Shuv-Ami, Avichai
5
Su, Yiran
5
Wear, Henry
5
Williams, Antonio S.
5
Asada, Akira
4
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4
Bodet, Guillaume
4
Bühler, André W.
4
Du, James
4
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4
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4
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4
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4
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4
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4
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4
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3
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3
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3
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3
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Discussion paper / Centre for Economic Policy Research
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The Routledge companion to contemporary brand management
1
The economic journal : the journal of the Royal Economic Society
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
13
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1
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
Saved in:
2
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
3
Branding in pictures : using instagram as a brand management tool in professional team sport organisations
Anagnostopoulos, Christos
;
Parganas, Petros
;
Chadwick, Simon
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 413-438
Persistent link: https://www.econbiz.de/10011915244
Saved in:
4
The effects of sexualized and violent presentations of women in combat sport
Greenwell, T. Christopher
;
Simmons, Jason M.
;
Hancock, Meg
- In:
Journal of sport management : the official journal of …
31
(
2017
)
6
,
pp. 533-545
Persistent link: https://www.econbiz.de/10011781495
Saved in:
5
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
6
Branding in sports
Nufer, Gerd
;
Bühler, André W.
;
Chadwick, Simon
- In:
The Routledge companion to contemporary brand management
,
(pp. 536-551)
.
2016
Persistent link: https://www.econbiz.de/10011515475
Saved in:
7
"You'll never tweet alone": managing sports brands through social media
Parganas, Petros
;
Anagrostopoulos, Christos
;
Chadwick, Simon
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 551-568
Persistent link: https://www.econbiz.de/10011392977
Saved in:
8
The Olympic effect
Rose, Andrew
;
Spiegel, Mark
-
2009
Persistent link: https://www.econbiz.de/10003823493
Saved in:
9
The olympic effect
Rose, Andrew
;
Spiegel, Mark
-
2009
Persistent link: https://www.econbiz.de/10003829512
Saved in:
10
The Olympic effect
Rose, Andrew
;
Spiegel, Mark
- In:
The economic journal : the journal of the Royal …
121
(
2011
)
553
,
pp. 652-677
Persistent link: https://www.econbiz.de/10009312136
Saved in:
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