//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chadwick, Simon"
~person:"O'Reilly, Norm"
~person:"Zhang, James J."
~subject:"Sports"
~subject:"Welt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Sports
Welt
Sportmarketing
46
Sports marketing
46
Professional sports
23
Profisport
23
Sport
22
Sport organization
14
Sportorganisation
14
Brand management
11
Consumer behaviour
11
Konsumentenverhalten
11
Markenführung
11
Football
8
Fußball
8
Big event
7
Großveranstaltung
7
Sponsoring
7
Sponsorship
7
World
7
Brand image
6
Internet marketing
6
Markenimage
6
Online-Marketing
6
Management
5
Social Web
5
Social web
5
Sport event
5
Sport management
5
Sportmanagement
5
Sports economics
5
Sportveranstaltung
5
Sportökonomik
5
Ball game
4
Ballsport
4
China
4
Beziehungsmarketing
3
Relationship marketing
3
Sport policy
3
Sportpolitik
3
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
21
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
26
Author
All
Chadwick, Simon
O'Reilly, Norm
Zhang, James J.
Dwyer, Brendan
12
Cornwell, T. Bettina
11
Drayer, Joris
11
Funk, Daniel C.
11
Koronios, Konstantinos
10
Breuer, Christoph
9
Biscaia, Rui
8
Desbordes, Michel
8
Greenwell, T. Christopher
8
Jensen, Jonathan A.
8
Ko, Yong Jae
8
McDonald, Heath
8
Ratten, Vanessa
8
Greenhalgh, Greg
7
Humphreys, Brad R.
7
Inoue, Yuhei
7
Kim, Yu Kyoum
7
Kunkel, Thilo
7
Kwak, Dae Hee
7
Nufer, Gerd
7
Welty Peachey, Jon
7
Woratschek, Herbert
7
Cho, Heetae
6
Cunningham, George B.
6
Dimitropoulos, Panagiotis
6
Filo, Kevin
6
Grohs, Reinhard
6
Hoeber, Larena
6
Pedersen, Paul M.
6
Scheerder, Jeroen
6
Shapiro, Stephen L.
6
Swayne, Linda E.
6
Séguin, Benoit
6
Alexandris, Kostas
5
Andreff, Wladimir
5
Bühler, André W.
5
Dickson, Geoff
5
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
8
International journal of sports marketing & sponsorship
4
Sport management review
2
Sport, Business and Management : an international journal ; SBM
2
Entrepreneurial Innovation : Strategy and Competition Aspects
1
European Sport management quarterly : ESMQ
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Sport business insights
1
The service industries journal
1
World association for sport management
1
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital marketing in sports : global perspectives
Mastromartino, Brandon
(
ed.
);
Zhang, James J.
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014493531
Saved in:
2
Scoping practical implications and managerial relevance in sport management
Mastromartino, Brandon
;
Naraine, Michael L.
;
Dees, Windy
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
3
,
pp. 309-329
Persistent link: https://www.econbiz.de/10014524828
Saved in:
3
Sports sponsorship and branding : global perspectives and emerging trends
Leng, Ho Keat
(
ed.
);
Zhang, James J.
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014515484
Saved in:
4
Barriers to youth sport participation in dense urban centres
O'Reilly, Norm
;
Hernandez, Tony
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
3
,
pp. 175-203
Persistent link: https://www.econbiz.de/10014310914
Saved in:
5
Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.
;
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012797844
Saved in:
6
Sport sponsorship insights
O'Reilly, Norm
;
Abeza, Gashaw
;
Harrison, Mark
-
2022
Persistent link: https://www.econbiz.de/10013176396
Saved in:
7
So you want to work in sports? : an exploratory study of sport business employability
Finch, David J.
;
O'Reilly, Norm
;
Legg, David
;
Levallet, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10013274327
Saved in:
8
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
Saved in:
9
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
10
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->