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~person:"Chaffey, Dave"
~person:"Hudetz, Kai"
~subject:"Marketing management"
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Marketing management
Electronic Commerce
53
E-commerce
41
Deutschland
23
Germany
23
Internet
23
Beziehungsmarketing
12
Relationship marketing
12
Management
11
Einzelhandel
8
Internet marketing
8
KMU
8
Online-Marketing
8
SME
8
Marketingmanagement
7
Online retailing
7
Online-Handel
7
Retail trade
7
Theorie
7
Theory
7
Beschaffung
6
Großhandel
6
Wholesale trade
6
Organisatorischer Wandel
5
Organizational change
5
Business-to-Business-Marketing
3
Marketing
3
Procurement
3
Befragung
2
Business enterprises
2
Computer networks
2
Electronic commerce
2
Handel
2
Handelsforschung
2
Information dissemination
2
Informationsverbreitung
2
Interview
2
Kundenwert
2
Mobile Marketing
2
Mobile marketing
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Chaffey, Dave
Hudetz, Kai
Yadav, Manjit S.
5
Clement, Michel
4
Frost, Raymond
4
Strauss, Judy
4
Albers, Sönke
3
Bauer, Hans H.
3
Dennis, Charles
3
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3
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3
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3
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3
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3
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3
Ruyter, Ko de
3
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3
Wilke, Kai
3
Wirtz, Bernd W.
3
Yan, Ruiliang
3
Abbott, Julie
2
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2
Bijmolt, Tammo H. A.
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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Ausgewählte Studien des ECC-Handel
1
E-Commerce im Handel : Status quo und Perspektiven
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
The marketing book
1
Source
All
ECONIS (ZBW)
7
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1
Internet marketing : strategy, implementation and practice
Chaffey, Dave
(
contributor
)
-
2006
-
3rd ed.
Persistent link: https://www.econbiz.de/10003290590
Saved in:
2
Kundenbindung über das Internet
Wilke, Kai
;
Duscha, Andreas
;
Hudetz, Kai
- In:
E-Commerce im Handel : Status quo und Perspektiven
,
(pp. 101-133)
.
2005
Persistent link: https://www.econbiz.de/10002721063
Saved in:
3
Kundenbindung über das Internet: empirische Ergebnisse zu ausgewählten Kundenbindungsinstrumenten
Wilke, Kai
;
Hudetz, Kai
- In:
Handel im Fokus : aus dem Instituts für …
56
(
2004
)
1
,
pp. 7-16
Persistent link: https://www.econbiz.de/10001970764
Saved in:
4
Kundenbindung über das Internet : Ergebnisse einer empirischen Studie
Hudetz, Kai
;
Duscha, Andreas
;
Wilke, Kai
-
2004
Persistent link: https://www.econbiz.de/10001962025
Saved in:
5
Internet marketing : strategy, implementation and practice
Chaffey, Dave
(
contributor
)
-
2003
-
2. ed.
Persistent link: https://www.econbiz.de/10001667395
Saved in:
6
E-marketing
Chaffey, Dave
- In:
The marketing book
,
(pp. 637-668)
.
2003
Persistent link: https://www.econbiz.de/10001725258
Saved in:
7
Internet marketing : strategy, implementation and practice
Chaffey, Dave
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001448998
Saved in:
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