//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chaffey, Dave"
~person:"Pentina, Iryna"
~subject:"Telemarketing"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Telemarketing
United States
Online-Marketing
22
Internet marketing
21
Electronic Commerce
8
E-commerce
7
Marketing management
7
Marketingmanagement
7
USA
7
Internet
4
Marketing
3
Social Web
3
Social web
3
Innovation
2
Marketing theory
2
Marketingtheorie
2
Organisatorischer Wandel
2
Organizational change
2
Quality management
2
Qualitätsmanagement
2
Beziehungsmarketing
1
Brand management
1
Brasilien
1
Brazil
1
Classification
1
Computerunterstütztes Verfahren
1
Consumer behaviour
1
Cultural identity
1
Digitalisierung
1
Digitization
1
Direct marketing
1
Direktmarketing
1
E-Mail
1
E-mail
1
Innovation adoption
1
Innovationsakzeptanz
1
KMU
1
KMU-Marketing
1
Klassifikation
1
Konsumentenverhalten
1
Kulturelle Identität
1
more ...
less ...
Type of publication
All
Book / Working Paper
5
Article
3
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Bibliografie
1
Collection of articles of several authors
1
Lehrbuch
1
Sammelwerk
1
Textbook
1
more ...
less ...
Language
All
English
8
Author
All
Chaffey, Dave
Pentina, Iryna
Tucker, Catherine
7
Choi, Yung Kyun
5
Goldfarb, Avi
5
Bachmann, Ruediger
4
Ehrlich, Gabriel
4
Jansen, Bernard J.
4
Ruzic, Dimitrije
4
Yoon, Sukki
4
Bart, Yakov
3
Bright, Laura F.
3
Fesenmaier, Daniel R.
3
Liu, Yuping
3
Smith, Paul R.
3
Sun, Shaojing
3
Tussyadiah, Iis P.
3
Wang, Ying
3
Aalberts, Robert J.
2
Baack, Daniel W.
2
Baack, Donald
2
Becerra, Enrique P.
2
Birnbaum, Daniel
2
Bove, Liliana L.
2
Budzinski, Oliver
2
Cazier, Joseph A.
2
Cheong, Yunjae
2
Chevalier, Judith A.
2
Coviello, Lorenzo
2
Dover, Yaniv
2
Edelman, Benjamin
2
Errmann, Amy
2
Evans, Nathaniel J.
2
Fan, Ying
2
Fritz, Wolfgang
2
Gangadharbatla, Harsha
2
Gentzkow, Matthew Aaron
2
Genîzî, Ûrî
2
Goldsmith, Ronald E.
2
Grzesiak, Mateusz
2
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
3
The journal of product & brand management
1
emarketing essentials
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Branding in the era of Web 2.0 (and beyond)
Taylor, David
(
ed.
);
Pentina, Iryna
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011777341
Saved in:
2
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
Saved in:
3
Emarketing excellence : planning and optimizing your digital marketing
Chaffey, Dave
;
Smith, Paul R.
-
2013
-
4. ed.
Persistent link: https://www.econbiz.de/10009667694
Saved in:
4
Adoption of social networks marketing by SMEs : exploring the role of social influences and experience in technology acceptance
Pentina, Iryna
;
Koh, Anthony C.
;
Le, Thuong T.
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10009507123
Saved in:
5
Exploring social media marketing strategies in SMEs
Pentina, Iryna
;
Koh, Anthony C.
- In:
International journal of internet marketing and …
7
(
2012
)
4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10009711387
Saved in:
6
Total e-mail marketing : maximizing your results from integrated e-marketing
Chaffey, Dave
-
2006
-
2nd ed.
Persistent link: https://www.econbiz.de/10003355546
Saved in:
7
eMarketing eXcellence : the heart of ebusiness
Smith, Paul R.
;
Chaffey, Dave
-
2005
-
2nd ed
Persistent link: https://www.econbiz.de/10002485281
Saved in:
8
eMarketing excellence : the heart of ebusiness
Smith, Paul R.
;
Chaffey, Dave
-
2002
-
1. publ
Persistent link: https://www.econbiz.de/10001587781
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->