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~person:"Chaffey, Dave"
~subject:"Marketing management"
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Internet marketing
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Chaffey, Dave
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6
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Journal of marketing management : MM
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The marketing book
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ECONIS (ZBW)
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Applying organisational capability models to assess the maturity of digital-marketing governance
Chaffey, Dave
- In:
New Developments in Online Marketing
,
(pp. 7-16)
.
2014
Persistent link: https://www.econbiz.de/10010354603
Saved in:
2
Internet marketing : strategy, implementation and practice
Chaffey, Dave
(
contributor
)
-
2006
-
3rd ed.
Persistent link: https://www.econbiz.de/10003290590
Saved in:
3
Applying organisational capability models to assess the maturity of digital-marketing governance
Chaffey, Dave
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 187-196
Persistent link: https://www.econbiz.de/10003984922
Saved in:
4
Total e-mail marketing : maximizing your results from integrated e-marketing
Chaffey, Dave
-
2006
-
2nd ed.
Persistent link: https://www.econbiz.de/10003355546
Saved in:
5
Internet marketing : strategy, implementation and practice
Chaffey, Dave
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001448998
Saved in:
6
Internet marketing : strategy, implementation and practice
Chaffey, Dave
(
contributor
)
-
2003
-
2. ed.
Persistent link: https://www.econbiz.de/10001667395
Saved in:
7
E-marketing
Chaffey, Dave
- In:
The marketing book
,
(pp. 637-668)
.
2003
Persistent link: https://www.econbiz.de/10001725258
Saved in:
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