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~person:"Chakrabarti, Ronika"
~subject:"Brand management"
~subject:"United States"
~subject:"Weinbau"
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Chakrabarti, Ronika
Pitt, Leyland F.
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Brand worlds : from articulation to integration
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Chakrabarti, Ronika
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
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