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~person:"Chakrabarti, Ronika"
~subject:"KMU"
~subject:"Konsumentenverhalten"
~subject:"Wettbewerbsstrategie"
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KMU
Konsumentenverhalten
Wettbewerbsstrategie
China
1
Country-specific websites
1
Großbritannien
1
Niche marketing strategy
1
Niche markets
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Chakrabarti, Ronika
Neiman, Brent
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Journal of small business and enterprise development
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Adoption of country-specific business websites : the case of IK small businesses entering the Chinese market
Daryanto, Ahmad
;
Khan, Hina
;
Matley, Harry
; …
- In:
Journal of small business and enterprise development
20
(
2013
)
3
,
pp. 650-660
Persistent link: https://www.econbiz.de/10010127238
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