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~person:"Chakraborty, Uttam"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Viral marketing
5
Virales Marketing
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Internet marketing
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Online retailing
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Online-Handel
4
Online-Marketing
4
Brand image
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
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Markenführung
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Credibility
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Glaubwürdigkeit
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brand equity
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online reviews
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structural equation modeling
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Online reviews
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Personalisierung
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Chakraborty, Uttam
Wallace, Elaine
5
Augusto, Mário Gomes
4
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Brandão, Amélia Maria Pinto da Cunha
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International journal of internet marketing and advertising : IJIMA
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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Impact of online reviews on consumer's hotel booking intentions : does brand image mediate?
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 943-963
Persistent link: https://www.econbiz.de/10012287155
Saved in:
2
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
3
Online reviews and its impact on brand equity
Chakraborty, Uttam
;
Bhat, Savita
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 159-180
Persistent link: https://www.econbiz.de/10011859040
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