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~person:"Chakravarty, Anindita"
~person:"Gutierrez-Navratil, Fernanda"
~person:"Lehu, Jean-Marc"
~type_genre:"Article in journal"
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Chakravarty, Anindita
Gutierrez-Navratil, Fernanda
Lehu, Jean-Marc
Gil, Ricard
9
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5
Prieto-Rodriguez, Juan
5
Weinberg, Charles B.
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Journal of cultural economics
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Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Does television entry decrease the number of movie theaters?
Gil, Ricard
;
Gutierrez-Navratil, Fernanda
- In:
Economic inquiry : journal of the Western Economic …
55
(
2017
)
2
,
pp. 736-756
Persistent link: https://www.econbiz.de/10011723329
Saved in:
2
Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia
;
Russell, Dale W.
;
Morales, …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
Saved in:
3
Theatre allocation as a distributor's strategic variable over movie runs
Prieto-Rodriguez, Juan
;
Gutierrez-Navratil, Fernanda
; …
- In:
Journal of cultural economics
39
(
2015
)
1
,
pp. 65-83
Persistent link: https://www.econbiz.de/10011332886
Saved in:
4
How do your rivals’ releasing dates affect your box office?
Gutierrez-Navratil, Fernanda
;
Fernández Blanco, Víctor
; …
- In:
Journal of cultural economics
38
(
2014
)
1
,
pp. 71-84
Persistent link: https://www.econbiz.de/10010343543
Saved in:
5
The differential effects of online word-of-mouth and critics' reviews on pre-release movie evaluation
Chakravarty, Anindita
;
Liu, Yong
;
Mazumdar, Tridib
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
3
,
pp. 185-197
Persistent link: https://www.econbiz.de/10008650993
Saved in:
6
Effectiveness of brand placement : new insights about viewers
Lehu, Jean-Marc
;
Bressoud, Etienne
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1083-1090
Persistent link: https://www.econbiz.de/10003766354
Saved in:
7
Online user comments versus professional reviews : differential influences on pre-release movie evaluation
Chakravarty, Anindita
;
Liu, Yong
;
Mazumdar, Tridib
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 115-137
Persistent link: https://www.econbiz.de/10003727341
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