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~person:"Chan, Jimmy"
~person:"Schenk, Michael"
~person:"Valletti, Tommaso M."
~person:"Wilbur, Kenneth C."
~type_genre:"Article in journal"
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Search: subject_exact:"Medienverhalten"
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Media usage
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Chan, Jimmy
Schenk, Michael
Valletti, Tommaso M.
Wilbur, Kenneth C.
Klingler, Walter
9
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5
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing science
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Public choice
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The journal of media economics
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The review of economic studies
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The review of economic studies : RES
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ECONIS (ZBW)
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1
How viewer tuning, presence, and attention respond to ad content and predict brand search lift
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Wilbur, Kenneth C.
- In:
Marketing science
41
(
2022
)
5
,
pp. 873-895
Persistent link: https://www.econbiz.de/10013373615
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2
Internet and politics : evidence from U.K. local elections and local government policies
Gavazza, Alessandro
;
Nardotto, Mattia
;
Valletti, Tommaso M.
- In:
The review of economic studies : RES
86
(
2019
)
5
,
pp. 2092-2135
Persistent link: https://www.econbiz.de/10012111938
Saved in:
3
Advertising content and television advertising avoidance
Wilbur, Kenneth C.
- In:
The journal of media economics
29
(
2016
)
2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011742231
Saved in:
4
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
5
Media proliferation and partisan selective exposure
Chan, Jimmy
;
Stone, Daniel F.
- In:
Public choice
156
(
2013
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10009787087
Saved in:
6
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
7
A spatial theory of news consumption and electoral competition
Chan, Jimmy
;
Suen, Wing-chuen
- In:
The review of economic studies
75
(
2008
)
3
,
pp. 699-728
Persistent link: https://www.econbiz.de/10003733805
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