Eggers, Fabian; Kraus, Sascha; Hughes, Mathew; Laraway, Sean - In: Management decision : MD 51 (2013) 3, pp. 524-546
Purpose: The aim of this paper is to empirically investigate how the business orientations of customer orientation (CO …. Moreover, this analysis suggests that SMEs grow the most if they exhibit high EO and low CO. Research limitations … these findings however, this study shows that SMEs tend to respond to a scarcity of financial resources with more CO and …