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~person:"Chan, Syafruddin"
~person:"Eck, Nees Jan van"
~person:"Kerr, Gayle"
~person:"Leimeister, Jan Marco"
~person:"Lüthje, Christian"
~subject:"Delphi-Methode"
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Delphi-Methode
Delphi technique
4
Advertising
3
Werbung
3
Advertising effects
2
Artificial intelligence
2
Bibliometrics
2
Bibliometrie
2
Computer
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Indonesia
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Indonesien
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market microstructure
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1996-2005
1
Advertising definition
1
Advertising industry
1
Advertising planning
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Betriebswirtschaftslehre
1
Betriebswirtschaftsstudium
1
Cold Chain
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Confidence
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Consumer behaviour
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Definition
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Delphi method
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Design
1
Dienstleistungsqualität
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Diffusion <Wirtschaft>
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Chan, Syafruddin
Eck, Nees Jan van
Kerr, Gayle
Leimeister, Jan Marco
Lüthje, Christian
Chew, Janet
2
Hsu, Pi-fang
2
Jones, David L.
2
Kaynak, Erdener
2
Abdul Ghani, Kamarulzaman
1
Abdul Ghani, Mohammad Taufiq
1
Agrawal, Rajat
1
Amiruddin, Ahmad Zaki
1
Bharti, Kumkum
1
Bigné Alcañiz, J. Enrique
1
Boone, Christopher A.
1
Briel, Frederik von
1
Brüggen, Elisabeth
1
Burns, Laird J.
1
Butcher, Luke
1
Cantoni, Lorenzo
1
Ceren, Altuntaş Vural
1
Chen, Chun-An
1
Chon, Kaye
1
Craighead, Christopher W.
1
Czinkota, Michael R.
1
Daim, Tugrul U.
1
Davey, Andrew
1
Day, Jonathon
1
Deveci, Durmuş Ali
1
Dickinson-Delaporte, Sonia
1
Fastoso, Fernando
1
Felten, Josef
1
Fenwick, David
1
Feroz Khan, Gohar
1
Gama, António Pimenta da
1
Gerdsri, Nathasit
1
Gil Lafuente, Ana María
1
Guerreiro, Manuela
1
Göçer, Aysu
1
Hallikas, Jukka
1
Hanna, Joe B.
1
Hartmann, Evi
1
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International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of marketing communications
1
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ECONIS (ZBW)
4
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1
Redefining advertising in research and practice
Kerr, Gayle
;
Richards, Jef
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10012498537
Saved in:
2
Apples, oranges and fruit salad : a Delphi study
of
the IMC educational mix
Kerr, Gayle
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 119-137
Persistent link: https://www.econbiz.de/10003881209
Saved in:
3
Agency-generated research
of
consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
4
"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
Saved in:
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