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~person:"Chan-Olmsted, Sylvia M."
~subject:"Medienwirtschaft"
~subject:"Wettbewerb"
~type_genre:"Handbuch"
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Medienwirtschaft
Wettbewerb
Media industries
2
Mediensektor
2
Brand management
1
Markenführung
1
Markenpolitik
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Massenmedien
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Handbuch
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Handbook
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Chan-Olmsted, Sylvia M.
Gläser, Martin
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Karmasin, Matthias
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Winter, Carsten
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Albarran, Alan B.
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Breyer-Mayländer, Thomas
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Dreiskämper, Thomas
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Frühschütz, Jürgen
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Förster, Kati
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Gundlach, Hardy
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I, Hye gyeong
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Könecke, Thomas
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Kühnle, Boris Alexander
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Lim, Lorraine
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Ots, Mart
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Regier, Stefanie
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Schikora, Claudius
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Scholz, Christian
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Schunk, Holger
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Seufert, Wolfgang
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Siegert, Gabriele
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Werner, Andreas
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Werner, Christian
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Zerdick, Axel
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ECONIS (ZBW)
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Handbook of media branding
Siegert, Gabriele
(
ed.
);
Förster, Kati
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10014010443
Saved in:
2
Handbook of media management and economics
Albarran, Alan B.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003085700
Saved in:
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