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~person:"Chanavat, Nicolas"
~subject:"Event-Marketing"
~subject:"Relationship marketing"
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Chanavat, Nicolas
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European Sport management quarterly : ESMQ
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ECONIS (ZBW)
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1
Experiential marketing in sport spectatorship service : a customer perspective
Chanavat, Nicolas
;
Bodet, Guillaume
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
4
,
pp. 323-344
Persistent link: https://www.econbiz.de/10010413306
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2
Brand images causal relationships in a multiple sport event sponsorship context : developing brand value through association with sponsees
Chanavat, Nicolas
;
Martinent, Guillaume
;
Ferrand, Alain
- In:
European Sport management quarterly : ESMQ
10
(
2010
)
1
,
pp. 49-74
Persistent link: https://www.econbiz.de/10003970263
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