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~person:"Chandon, Pierre"
~person:"Previte, Josephine"
~subject:"Sozialer Wandel"
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Sozialer Wandel
Social Marketing
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Social marketing
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Chandon, Pierre
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Australasian marketing journal
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Macro-social marketing insights : systems thinking for wicked problems
1
Social marketing and behaviour change : models, theory and applications
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ECONIS (ZBW)
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Collaborative systems thinking for social change
Previte, Josephine
;
Pomfret, Liam
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 169-192)
.
2020
Persistent link: https://www.econbiz.de/10012112247
Saved in:
2
Strengthening
social
marketing
research : harnessing "insight" through ethnography
Brennan, Linda
;
Fry, Marie-Louise
;
Previte, Josephine
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
Saved in:
3
Case study: meso-macro level theory : DrinkWise ; investing in generational social change
Previte, Josephine
;
Brennan, Linda
;
Scott, John
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 156-175)
.
2014
Persistent link: https://www.econbiz.de/10010477258
Saved in:
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