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~person:"Chandon, Pierre"
~person:"Rundle-Thiele, Sharyn"
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Social Marketing
9
Social marketing
9
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3
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Chandon, Pierre
Rundle-Thiele, Sharyn
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Segmentation in social marketing : process, methods and application
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Contemporary issues in social marketing
1
Ethical and social marketing in Asia : incorporating fairness management
1
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
1
Stakeholder involvement in social marketing : challenges and approaches to engagement
1
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ECONIS (ZBW)
9
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1
Closing the confidence gap in STEM : a
social
marketing
approach to increase female retention
Roemer, Carina
;
Pang, Bo
;
David, Patricia
;
Kim, Jeawon
; …
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 765-775)
.
2022
Persistent link: https://www.econbiz.de/10013464200
Saved in:
2
Waste not want not : a co-created food waste pilot
Kim, Jeawon
;
Knox, Kathy
;
Rundle-Thiele, Sharyn
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 47-65)
.
2021
Persistent link: https://www.econbiz.de/10012317698
Saved in:
3
Challenges in conducting
social
marketing
-based alcohol prevention trials in schools
Stock, Christiane
;
Dietrich, Timo
;
Vallentin-Holbech, Lotte
- In:
Stakeholder involvement in social marketing : …
,
(pp. 72-88)
.
2021
Persistent link: https://www.econbiz.de/10012419442
Saved in:
4
Segmentation in
social
marketing
: why we should do it more often that we currently do
Kubacki, Krzysztof
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 1-6)
.
2017
Persistent link: https://www.econbiz.de/10011557761
Saved in:
5
An umbrella review of the use of segmentation in
social
marketing
interventions
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 9-23)
.
2017
Persistent link: https://www.econbiz.de/10011557771
Saved in:
6
Segmenting caregivers to gain insights for
social
marketing
program design
Crespo Casado, Francisco
;
Rundle-Thiele, Sharyn
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 143-159)
.
2017
Persistent link: https://www.econbiz.de/10011557946
Saved in:
7
Why we need segmentation when designing
social
marketing
programs
Rundle-Thiele, Sharyn
;
Dietrich, Timo
;
Kubacki, Krzysztof
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 197-214)
.
2017
Persistent link: https://www.econbiz.de/10011558075
Saved in:
8
Social
marketing
: Singapore, Malaysia and Thailand
Rundle-Thiele, Sharyn
- In:
Ethical and social marketing in Asia : incorporating …
,
(pp. 131-144)
.
2015
Persistent link: https://www.econbiz.de/10011477448
Saved in:
9
Social
marketing
: current issues and future challenges
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
;
Leo, Cheryl
; …
- In:
Contemporary issues in social marketing
,
(pp. 216-237)
.
2013
Persistent link: https://www.econbiz.de/10011431940
Saved in:
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