//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chang, Chia-Han"
~person:"Lee, Eun Mi"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cause-related marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Cause-related marketing
5
Cause-Related Marketing
4
Advertising
3
Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
3
Werbung
3
Altruistic motives
2
Attitude toward the industry
2
Beziehungsmarketing
2
Congruency
2
Environmental consciousness
2
Green marketing
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Stigmatized products
2
Sustainable product
2
Umweltbewusstsein
2
Öko-Marketing
2
Öko-Produkt
2
Altruism
1
Altruismus
1
CRM activities
1
Cause-related marketing (CRM)
1
Emotion
1
USA
1
United States
1
cause
1
company
1
emotional appeal
1
execution style
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Chang, Chia-Han
Lee, Eun Mi
Bae, Mikyeung
4
Chang, Chun-Tuan
3
Lauper, Patricia
3
Chang, Chun-tuan
2
Cheng, Zhao-Hong
2
Das, Neel
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Reece, Bonnie B.
2
Rifon, Nora J.
2
Stephen, Gladys
2
Tucker, Elizabeth M.
2
Aldridge, Nick
1
Amato, Christie H.
1
Amato, Louis
1
Bergvist, Lars
1
Bodkin, Charles D.
1
Boenigk, Silke
1
Bolat, Elvira
1
Burton, Scot
1
Chang, Chingching
1
Chen, Pei-Chi
1
Cheong, Yunjae
1
Cohen, Justin
1
Coleman, Joshua T.
1
Consolación-Segura, Carolina
1
Daly, Joseph P.
1
Edmondson, Diane R.
1
Faulkner, Margaret
1
Ferraro, Rosellina
1
Ferreira, Mauricio
1
Folse, Judith Anne Garretson
1
Fowles, Joe
1
Han, Jiyoon
1
Harmon-Kizer, Tracy
1
Heidari, Setareh
1
Huertas-García, Rubén
1
Kang, In-Hye
1
more ...
less ...
Published in...
All
Green advertising and the reluctant consumer
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
2
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
Saved in:
3
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->