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~person:"Chang, Chingching"
~person:"Dahlén, Micael"
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Advertising
33
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Chang, Chingching
Dahlén, Micael
Eisend, Martin
34
Kaiser, Harry M.
31
Taylor, Charles Raymond
31
Pelsmacker, Patrick de
29
Gierl, Heribert
28
Septianto, Felix
24
Yoon, Sukki
21
Huh, Jisu
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Rosengren, Sara
19
Stafford, Marla Royne
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Zaccour, Georges
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18
Dens, Nathalie
17
Ford, John B.
17
Mueller, Barbara
17
Okazaki, Shintaro
17
Wilbur, Kenneth C.
17
Campbell, Colin L.
16
Karray, Salma
16
Reid, Leonard N.
16
Diehl, Sandra
15
Kinnucan, Henry W.
15
Koslow, Scott
14
Wilson, Rick T.
14
Carlson, Les
13
Choi, Yung Kyun
13
Kerr, Gayle
13
Moser, H. R.
13
Torres, Ivonne M.
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Turnbull, Sarah
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Wu, Linwan
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Chan, Kara
12
Hayes, Jameson L.
12
Hudders, Liselot
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Liaukonyte, Jura
12
Martín Herrán, Guiomar
12
Terlutter, Ralf
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Tremblay, Victor J.
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Journal of advertising : official publication of the American Academy of Advertising
12
Journal of advertising research
7
International journal of advertising : the quarterly review of marketing communications
4
European journal of marketing : EJM
3
Advertising theory
1
Journal of advertising
1
Journal of business and psychology
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ECONIS (ZBW)
33
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1
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
2
It's time for TGA : truly good advertising
Dahlén, Micael
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 123-131
Persistent link: https://www.econbiz.de/10012582503
Saved in:
3
Advertising "on the go" : are consumers in motion more influenced by ads? : why advertisers should consider consumers' physical activity when planning ad campaigns
Dahlén, Micael
;
Karsberg, John
;
Sagfossen, Sofie
; …
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 417-425
Persistent link: https://www.econbiz.de/10012495770
Saved in:
4
Quantifying the advertising-creativity assessments of consumers versus advertising professionals : does it matter whom you ask?
Modig, Erik
;
Dahlén, Micael
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 324-336
Persistent link: https://www.econbiz.de/10012301364
Saved in:
5
The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations
Dahlén, Micael
;
Thorbjørnsen, Helge
;
Colliander, Jonas
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10012293491
Saved in:
6
Effects of nonstereotyped occupational gender role portrayal in advertising : how showing women in male-stereotyped job roles sends positive signals about brands
Liljedal, Karina T.
;
Berg, Hanna
;
Dahlén, Micael
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10012293507
Saved in:
7
Advertising in Asia : theories and implications for practice
Chang, Chingching
;
Lee, Wei-Na
;
Liu-Thompkins, Yuping
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 417-436
Persistent link: https://www.econbiz.de/10012201474
Saved in:
8
The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
Saved in:
9
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
10
Methodological issues in advertising research : current status, shifts, and trends
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 2-20
Persistent link: https://www.econbiz.de/10011686440
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