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~person:"Chang, Chun-Tuan"
~subject:"Werbewirkung"
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Werbewirkung
Cause-related marketing
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Cause-Related Marketing
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Marketing management
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Consumer behaviour
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cause
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eye-tracking
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Chang, Chun-Tuan
Bae, Mikyeung
4
Lauper, Patricia
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Chang, Chun-tuan
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Cheng, Zhao-Hong
2
Das, Neel
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Jublee, Daniel Inbaraj
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Kasilingam, Dharun Lingam
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Lee, Eun Mi
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Chang, Chia-Han
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Chang, Chingching
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Cheong, Yunjae
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Consolación-Segura, Carolina
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of business ethics : JOBE
1
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ECONIS (ZBW)
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A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
2
Cause-related marketing ads in the eye tracker : it depends on how you present, who sees the ad, and what you promote
Chang, Chun-Tuan
;
Chen, Pei-Chi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 336-355
Persistent link: https://www.econbiz.de/10011689868
Saved in:
3
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
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