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~person:"Chang, Tung-lung Steven"
~subject:"IMC"
~subject:"Social Web"
~subject:"social media"
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Chang, Tung-lung Steven
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International journal of advertising : the review of marketing communications
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The characteristics and business impact of children's electronic word of mouth in
marketing
communications
Bao, Tong
;
Chang, Tung-lung Steven
;
Kim, Alex Jiyoung
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 731-759
Persistent link: https://www.econbiz.de/10012200315
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