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~person:"Chang, Ya Ping"
~person:"Erlandsson, Susanna"
~subject:"Film"
~subject:"Social Web"
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Chang, Ya Ping
Erlandsson, Susanna
Chen, Huan
6
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3
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Journal of electronic commerce research : JECR
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ECONIS (ZBW)
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The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas
;
Erlandsson, Susanna
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
Saved in:
2
Effects of interactions and product information on initial purchase intention in product placement in social games : the moderating role of product familiarity
Zhu, Dong Hong
;
Chang, Ya Ping
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
1
,
pp. 22-33
Persistent link: https://www.econbiz.de/10010526395
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