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~person:"Chang, Ying"
~person:"Gu, Jun"
~person:"Li, Tian-Ge"
~subject:"Affiliative tendency"
~subject:"Markenartikel"
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Effect of WeChat interaction on brand evaluation : a moderated mediation model of para-social interaction and affiliative tendency
Zhang, Chubing
;
Zhang, Zhuo-Ping
;
Chang, Ying
;
Li, Tian-Ge
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209550
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