//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chang, Yonghwan"
~subject:"Arbeitsgruppe"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportmarketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Arbeitsgruppe
Sportmarketing
6
Sports marketing
6
Consumer behaviour
4
Konsumentenverhalten
4
Emotion
3
Professional sports
3
Profisport
3
Social Web
2
Social web
2
Sport
2
Sport event
2
Sport organization
2
Sportorganisation
2
Sports
2
Sportveranstaltung
2
Team
2
Advertising effects
1
Athletes
1
Automated text analysis
1
Bibliometrics
1
Bibliometrie
1
Big data
1
Big event
1
Brand management
1
Brasilien
1
Brazil
1
Cognition
1
Credibility
1
Data Mining
1
Data mining
1
Emotions
1
Event involvement
1
Event marketing
1
Event-Marketing
1
Experiment
1
For-profit entity
1
Großveranstaltung
1
Kognition
1
Major sport event
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chang, Yonghwan
Heere, Bob
5
Katz, Matthew
5
Ko, Yong Jae
5
Wann, Daniel L.
5
Biscaia, Rui
4
Baker, Thomas A., III.
3
Delia, Elizabeth B.
3
Jang, Wonseok
3
Kunkel, Thilo
3
Uhrich, Sebastian
3
Wear, Henry
3
Yousaf, Anish
3
Amanpreet Singh
2
Barlas, Achilleas
2
Behrens, Anton
2
Byon, Kevin K.
2
Collins, Dorothy R.
2
Eghbali, Sahand
2
Fink, Janet S.
2
Funk, Daniel C.
2
Germelmann, Claas Christian
2
Inoue, Yuhei
2
Itani, Maher N.
2
Kim, Sungkyung
2
Koo, Jakeun
2
Manoli, Argyro Elisavet
2
Matsuoka, Hirotaka
2
Mishra, Abhishek
2
Moghadam, Mahnaz
2
Mozafari, Ehsan
2
Papadimitriou, Dimitra
2
Rai, Jaskirat Singh
2
Santos, Manuel Alonso dos
2
Stieler, Maximilian
2
Takamatsu, Shohei
2
Theodorakis, Nicholas D.
2
Tyler, B. David
2
Yoshida, Masayuki
2
jolfaii, Eghbal
2
more ...
less ...
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
2
The effects of implicit team identification (iTeam ID) on revisit and WOM intentions : a moderated mediation of emotions and flow
Chang, Yonghwan
;
Wann, Daniel L.
;
Inoue, Yuhei
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 334-347
Persistent link: https://www.econbiz.de/10011920109
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->