Lymperopoulos, Constantine; Chaniotakis, Ioannis E.; … - In: International Journal of Retail & Distribution Management 38 (2010) 9, pp. 719-736
Purpose – The aim of this paper is to analyse the role of “trust” and “confidence/pessimism” in influencing consumer attitudes and buying intentions with respect to retail brands and products. Design/methodology/approach – Following a review of the relevant literature, the paper...