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~person:"Chaparro-Peláez, Julián"
~subject:"Beziehungsmarketing"
~subject:"International marketing"
~subject:"Werbewirkung"
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Chaparro-Peláez, Julián
Becker, Lars
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Chintagunta, Pradeep K.
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Review of managerial science : RMS
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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May I have your attention, please? : an investigation on opening effectiveness in e-mail marketing
Chaparro-Peláez, Julián
;
Hernández-García, Ángel
; …
- In:
Review of managerial science : RMS
16
(
2022
)
7
,
pp. 2261-2284
Persistent link: https://www.econbiz.de/10013457820
Saved in:
2
Influence of cultural dimensions on promotional e-mail effectiveness
Lorente-Páramo, Ángel J.
;
Hernández-García, Ángel
; …
- In:
Technological forecasting & social change : an …
150
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012228953
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