Chari, Anusha; Chen, Wenjie; Dominguez, Kathryn M. - 2009
of the acquired business. These differences in motivation for FDI may, in turn, suggest that the
post …
brand equity.
3
An example which highlights these factors is Lenovo's 2004 purchase of IBM's personal
computer business … return remains significant
and positive when we extend the window to ten and twenty-one business days.
Correspondingly, we …