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~person:"Charters, Steve"
~person:"French, Alan"
~subject:"France"
~subject:"International marketing"
~subject:"Messung"
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European journal of marketing : EJM
1
Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche
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ECONIS (ZBW)
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Les facteurs clés de succès d'un système productif local entrepreneurial et d'un cluster en avance sur son temps : le Sancerre
Michaux, Valéry
;
Charters, Steve
;
Jolly, Sylvie
- In:
Stratégies des territoires vitivinicoles : clusters, …
,
(pp. 57-70)
.
2014
Persistent link: https://www.econbiz.de/10010442552
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Measuring brand association strength : a consumer based brand equity approach
French, Alan
;
Smith, Gareth
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1356-1367
Persistent link: https://www.econbiz.de/10009787159
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