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~person:"Charters, Steve"
~person:"Maele, Tobias van"
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Brand management in emerging markets : theories and practice
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Authenticity in the mirror of consumer memories, or drinking champagne in Russia
Kniazeva, Maria
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Charters, Steve
- In:
Brand management in emerging markets : theories and practice
,
(pp. 121-136)
.
2014
Persistent link: https://www.econbiz.de/10010417741
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