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~person:"Chattaraman, Veena"
~person:"Frederick, Stacey"
~subject:"USA"
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Chattaraman, Veena
Frederick, Stacey
Harrigan, James
5
Kim, Minjeong
5
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5
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Journal of fashion marketing and management
1
Psychology & marketing
1
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ECONIS (ZBW)
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Social identity salience : effects on identity-based brand choices of Hispanic consumers
Chattaraman, Veena
;
Lennon, Sharron J.
;
Rudd, Nancy A.
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 263-284
Persistent link: https://www.econbiz.de/10003956559
Saved in:
2
Ethnic identity, consumption of cultural apparel, and self-perceptions of ethnic consumers
Chattaraman, Veena
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
12
(
2008
)
4
,
pp. 518-531
Persistent link: https://www.econbiz.de/10003781737
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