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~person:"Chatterjee, Patrali"
~person:"Natter, Martin"
~subject:"Einzelhandelspreis"
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Einzelhandelspreis
Sales promotion
8
Verkaufsförderung
8
Consumer behaviour
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Konsumentenverhalten
7
Preismanagement
5
Pricing strategy
5
Einzelhandel
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Retail trade
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Online-Handel
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Handelsmarke
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Kundenbindungsprogramm
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Low-cost strategy
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Rebate
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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Consumer purchase behaviour
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Diskontierung
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Dynamic targeting
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Experiment
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Free samples
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Gerechtigkeit
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Chatterjee, Patrali
Natter, Martin
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Journal of customer behaviour
1
OR spectrum : quantitative approaches in management
1
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ECONIS (ZBW)
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Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Consumer response to promotions in the presence of surcharge: implications for online retailing
Chatterjee, Patrali
- In:
Journal of customer behaviour
9
(
2010
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10003989247
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