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~person:"Chatzipanagiotou, Kalliopi"
~person:"Decker, Reinhold"
~subject:"Brand equity"
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Brand equity
Brand management
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Markenführung
10
Brand image
9
Markenimage
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Consumer behaviour
7
Konsumentenverhalten
7
Brand
6
Markenartikel
6
City marketing
5
Deutschland
5
Germany
5
Stadtmarketing
5
Erfolgsfaktor
4
Success factor
4
Consumers
2
Estimation
2
Fuzzy set qualitative comparative analysis
2
Fuzzy sets
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Fuzzy-Set-Theorie
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Instagram
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Measurement
2
Messung
2
Schätzung
2
Social Web
2
Social web
2
co-branding
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Aggregation mechanism
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Aging population
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Alternde Bevölkerung
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Association network
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Automotive industry
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Belief in brand
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Bevölkerungsstruktur
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Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Bielefeld
1
Brand Association Networks
1
Brand Concept Maps
1
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Chatzipanagiotou, Kalliopi
Decker, Reinhold
Guzman, Francisco
8
Christodoulides, George
5
Gil Saura, Irene
5
Iglesias, Oriol
5
Shuv-Ami, Avichai
5
Anselmsson, Johan
4
Dwivedi, Abhishek
4
Roper, Stuart
4
Round, Griff
4
Wong, IpKin Anthony
4
Anabila, Peter
3
Barrio-García, Salvador del
3
Keller, Kevin Lane
3
Lieven, Theo
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Oliveira, Marta Olivia Rovedder de
3
Paul, Justin
3
Silveira, Cleo Schmitt
3
Zarantonello, Lia
3
Šerić, Maja
3
Abrar, Muhammad
2
Abril Barrie, Carmen
2
Alfaro, Manuel
2
Augusto, Mário Gomes
2
Baalbaki, Sally
2
Bari, Muhammad Waseem
2
Baumgarth, Carsten
2
Binckebanck, Lars
2
Bondesson, Niklas
2
Böger, Daniel
2
Chahal, Hardeep
2
Chaman, Seemab
2
Coleman, Darren Andrew
2
Dennhardt, Severin
2
Divakaran, Pradeep Kumar Ponnamma
2
Elsäßer, Marc
2
Farnham, Kevin
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Journal of business research : JBR
2
International business review : the official journal of the European International Business Academy
1
Review of managerial science
1
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ECONIS (ZBW)
4
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Measuring brand image : a systematic review, practical guidance, and future research directions
Plumeyer, Anja Maria
;
Kottemann, Pascal
;
Böger, Daniel
; …
- In:
Review of managerial science
13
(
2019
)
2
,
pp. 227-265
Persistent link: https://www.econbiz.de/10011992542
Saved in:
2
Managing the consumer-based brand equity process : a cross-cultural perspective
Chatzipanagiotou, Kalliopi
;
Christodoulides, George
; …
- In:
International business review : the official journal of …
28
(
2019
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011997496
Saved in:
3
A mechanism for aggregating association network data : an application to brand concept maps
Böger, Daniel
;
Kottemann, Pascal
;
Meißner, Martin
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 90-106
Persistent link: https://www.econbiz.de/10011745158
Saved in:
4
Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
Saved in:
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