//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chatzopoulou, Elena"
~person:"Guido, Gianluigi"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"popularity"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Konsumentenverhalten
Consumer behaviour
2
Brand
1
Brand Mianzi
1
Brand equity
1
Brand image
1
Brand popularity
1
China
1
Chinese culture
1
Country of origin
1
Designation of origin
1
Herkunftsbezeichnung
1
Lebensstil
1
Lifestyle
1
Markenartikel
1
Markenführung
1
Markenimage
1
Social Web
1
Social network
1
Social relations
1
Social web
1
Soziale Beziehungen
1
Soziales Netzwerk
1
coolness
1
friendship
1
popularity
1
social networksites
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chatzopoulou, Elena
Guido, Gianluigi
Filieri, Raffaele
2
Lin, Zhibin
2
Mattila, Anna S.
2
Sharma, Dheeraj P.
2
Yu, Chung-En
2
Ahn, Sun Joo
1
Alemu, Mohammed Hussen
1
Alguezaui, Salma
1
Amatulli, Cesare
1
Antoniadis, Ioannis
1
Arslanagić-Kalajdžić, Maja
1
Assimakopoulos, Costas
1
Babić-Hodović, Vesna
1
Barbarito, Claudia Melissa
1
Basu, Shankha
1
Berbeglia, Franco
1
Berbeglia, Gerardo
1
Bucic, Tania
1
Bügel, Martin P.
1
Cauberghe, Verolien
1
Chang, Yonghwan
1
Chen, Chihchien
1
Chen, Tser-yieth
1
Chung, Jaihak
1
D'Antone, Simona
1
De Angelis, Matteo
1
Dewan, Sanjeev
1
Dwivedi, Abhishek
1
Erturkoglu, Zeynep
1
Ezhil Kumar, Madhumitha
1
Fagerstrøm, Asle
1
Fang, Eric
1
Gao, Yixing
1
Gil, Luciana A.
1
Gong, Caiyan
1
Griffith, Denni Arli
1
Ha, Jooyeon
1
Ho, Yi-Jen
1
more ...
less ...
Published in...
All
Journal of media business studies
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A cultural approach to brand equity : the role of brand mianzi and brand
popularity
in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
2
Does
popularity
in social networks influence purchasing and lifestyle decisions? : the meaning of online friendship
Amatulli, Cesare
;
Guido, Gianluigi
;
Barbarito, Claudia …
- In:
Journal of media business studies
11
(
2014
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010426161
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->