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~person:"Checchinato, Francesca"
~person:"Phau, Ian"
~subject:"Ursprungsregeln"
~subject:"World"
~type_genre:"Article in journal"
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Ursprungsregeln
World
Brand image
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenimage
5
Rules of origin
5
Brand management
4
Designation of origin
4
Herkunftsbezeichnung
4
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2
Australien
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China
2
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Italien
2
Italy
2
Markenartikel
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Australian brands
1
Bibliometrics
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Consumer animosity
1
Consumer ethnocentrism
1
Country origin
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Ethnocentrism
1
Fashion
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Hybrid products
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International marketing
1
Internationales Marketing
1
Jugendliche
1
Luxury goods
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Luxusgüter
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Markentransfer
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Article in journal
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Checchinato, Francesca
Phau, Ian
Haufler, Andreas
8
López-García, Miguel-Ángel
7
De Melo, Jaime
6
Myles, Gareth D.
6
Lockwood, Ben
5
Diamantopoulos, Adamantios
4
Genser, Bernd
4
Giraldi, Janaina de Moura Engracia
4
Josiassen, Alexander
4
Richter, Wolfram F.
4
Aiello, Gaetano
3
Basfirinci, Cigdem
3
Bell, R. Greg
3
De Meza, David E.
3
Donvito, Raffaele
3
Fujiwara, Kenji
3
Harzing, Anne-Wil
3
Hayakawa, Kazunobu
3
Hong, Sung-tai
3
Inama, Stefano
3
Kim, Chong-bŏm
3
Kotsogiannēs, Chrēstos
3
Lee, Wei-Na
3
Moore, Curt B.
3
Vescovi, Tiziano
3
Ahmed, Sadrudin A.
2
Aichner, Thomas
2
Astous, Alain d'
2
Bach, Stefan
2
Balabanis, George
2
Barnes, Liz
2
Bartikowski, Boris
2
Behrens, Kristian
2
Cadot, Olivier
2
Carneiro, Jorge Manoel Teixeira
2
Carrère, Céline
2
Cheah, Isaac
2
Chen, Yi-min
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international consumer marketing
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
2
Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac
;
Phau, Ian
;
Kea, Garick
;
Huang, Yu-An
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
Saved in:
3
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
4
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
5
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
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