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~person:"Chen, Der Chao"
~subject:"Brand image"
~subject:"Online retailing"
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Search: subject_exact:"Kaufmotivforschung"
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Brand image
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Chen, Der Chao
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Social media advertising value : the case of transitional economies in Southeast Asia
Dao, William Wan-tien
;
Le, Angelina Nhat Hanh
;
Cheng, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 271-294
Persistent link: https://www.econbiz.de/10010362915
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